Marketing Automation for Beginners – Lesson 4

Now what?  ​You decided to take the plunge and set up a digital marketing automation strategy … but what happens next?  Let’s always start with creating a solid foundation before building out the infrastructure.  ​Blueprint to Digital Marketing Automation  What Are Your Goals?What do you want to happen?This sounds basic, but think of this as the destination point you […]

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Marketing Automation for Beginners – Lesson 3

How do you know if your digital marketing automation is working?  ​Last week we went through the strategy and goals of taking a prospective patient through your sales cycle or customer journey.  Awareness: Having your potential patient know you exist.  Engage: Providing value in the form of entertainment and / or information.  Subscribe: Having your potential patient follow your […]

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Digital Marketing Automation for Beginners – Lesson 2

​What type of digital marketing automation works best?  Like most answers in life, there is no single correct answer.  ​For starters, let’s look at your business model.   ​Are you B2B (Business to Business) or B2C (Business to Customer)?  While all practices have the potential to benefit from digital marketing automation, the strategy behind automation and messaging is very different depending […]

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4 Signs It’s Time to Redesign Your Practice’s Website

Do you want more patients flowing through your doors?  ​​Then it is imperative that you make a great first impression with prospective patients.  ​​And, often times, the first impression you make is with your website.  ​It’s really difficult to be perceived as a doctor who is up to date on all the latest services, products, techniques, technologies etc. […]

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What’s Your CTA?

​Do you want more patients?  ​If you want more patients – and let’s be honest, who doesn’t want more patients? – then you have to ask for it directly. And the best way to ask for more patients is through your CTA, your Call-To-Action.  ​In marketing a CTA is defined as “A piece of content intended to […]

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How Great Leaders Inspire Action by Simon Sinek

​Leaders make this mistake all the time.  ​Business owners and entrepreneurs rarely understand this.  ​It’s the reason, when sitting across the table to discuss business plans and marketing, I always start with one simple question:  ​“What is your WHY?”  ​What’s your purpose?  ​What’s your cause?  ​What’s your belief?  ​In a Ted Talk that profoundly changed the way I view leadership and marketing, […]

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The One Thing You MUST Know Before Marketing

Stop!  ​Read this before you spend a single cent.  ​Marketing can be very exciting, especially digital marketing.  ​The ability to reach the exact Perfect Patients you want to serve – for example, through Facebook Ads – is exciting. And getting a quick and profitable ROI is a tempting lure that is hard to resist.  ​But if you don’t understand […]

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Negative Reviews: An Opportunity to Turn an Unhappy Patient into a Raving Fan

It just happened …  ​You might be frustrated, even burning under the collar.  ​All defense mechanisms on high alert!!! “But, but, but …”  ​Ok, calm down.  ​Breathe.  ​Negative reviews are inevitable, regardless of how awesome you are.  ​More importantly, negative reviews are a great opportunity to turn an unhappy patient into a raving fan.  ​Let me explain …  ​ FACT: Businesses typically only […]

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[DOWNLOAD] 11 Proven Ways to Get Your Patients to Sing Your Praises … And Drive More Business!

You do it!  ​I do it!  ​We all look.  ​It’s a crazy effective way that influences every business (for better or worse), including your healthcare practice … and it’s not going away any time soon.  ​ FACT: 60% of American adults use smartphones and tablets to search for local product and service information. (Business 2 Community, 2016) FACT: 57% […]

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