Category Archives for "Automation"

Marketing Automation for Beginners – Lesson 4

Now what?  You decided to take the plunge and set up a digital marketing automation strategy … but what happens next?  Let’s always start with creating a solid foundation before building out the infrastructure.  Blueprint to Digital Marketing AutomationWhat Are Your Goals?What do you want to happen?This sounds basic, but think of this as the destination point you […]

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Marketing Automation for Beginners – Lesson 3

How do you know if your digital marketing automation is working?  Last week we went through the strategy and goals of taking a prospective patient through your sales cycle or customer journey.  Awareness: Having your potential patient know you exist.  Engage: Providing value in the form of entertainment and / or information.  Subscribe: Having your potential patient follow your […]

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Digital Marketing Automation for Beginners – Lesson 2

​​What type of digital marketing automation works best?  Like most answers in life, there is no single correct answer.   For starters, let’s look at your business model.    Are you B2B (Business to Business) or B2C (Business to Customer)?While all practices have the potential to benefit from digital marketing automation, the strategy behind automation and messaging is very different […]

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