Services

Website Design

You will never have a second chance to make a great first impression.

Our mission is to design a customized and visually stunning website that excites you to proudly share with the world.  No limited cookie cutter options here, let’s build something to match your unique vision for your practice.

However, as Steve Jobs said, “Design is not just what it looks like and feels like.  Design is how it works.”

It’s painful to see how many websites, especially in the healthcare and wellness fields, are poorly designed on the backend.  It’s like driving a Ferrari with a lawnmower engine under the hood.

We painstakingly design and test the backend for four pillars: 

Search Engine Optimization to make sure your stunning website can be found.

Usability to make sure your website looks amazing across all devices and web browsers.

Performance to make sure you website is optimized and up to speed.  (Most are not).

Security so your patients feel safe visiting your website … you don’t want a Google warning saying your website isn’t safe!

We create websites that are lead generators. 

Most websites are built as online Yellow Page entries and some provide information, but few websites are designed to engage with prospective patients and convert them into paying patients. 

To learn more, sign up for a Free Strategy Session, which will include a Free Website Audit.


Search Engine Optimization (SEO)

Location.  Location.  Location.

To have more patients walking through your door your physical location and online location matter greatly.  Online location means where you rank in search engines.

You have to rank high.

You have to.

Or you won’t be found.

The data is mind blowing:

“The first position on Google search results on desktop has a 34.36% click through rate.”  (Advanced Web Ranking, 2015)

“The first position on Google search results on mobile has a 31.35% click through rate.”  (Advanced Web Ranking, 2015)

“The Google 3-pack appears in the top spot in 93% of searches with local intent.”  (Search Engine Land)

“87% of the smartphone owners use a search engine at least once a day.” (Search Engine Journal)

“78% of local searches on mobile devices result in offline purchases.”  (Search Engine Journal)

Search engine optimization (SEO) is the practice of increasing the quality and quantity of traffic to your website through organic search engine results. 

Our SEO expert “Corey is extremely knowledgeable about search engine marketing and always stays months ahead of the latest SEO trends.  If you’re looking to supercharge your online marketing efforts, I would highly recommend.”  (Victor Smushkevich)

“Corey is definitely a "Guru" in the SEO field. I hired him to get my startup orthodontic practice website to be relevant on Google ASAP and somehow he did it in exactly the time he told me. I am now one of the top sites if not THE top site under the requested keywords. He's professional, responsive and honest. Highly recommend him for your marketing needs.”  (Simon Shung, Orthodontist)

Let’s talk to supercharge your online marketing efforts!


Paid Advertising

Speed matters.

Let’s be honest, most of us want incredible results yesterday.

Facebook Ads and Google Adwords are great vehicles to quickly get new patients walking into your practice.

Facebook now has over 2 Billion monthly users (Techcrunch, 2017) and specific demographics that make it easier to connect with your perfect patient.

Google Adwords is great for targeting people who are specifically searching for your services and products.

And both get fast results.

WARNING: This is not appropriate for everyone.

We see our relationship with you as a partnership.  If you are successful, then we will be successful.  Too many digital marketers are promising big results looking for a quick buck.  Before spending a single penny on paid advertising, we will go through your business model, your value ladder, and your sales process to make sure you can get a positive return on investment (ROI).

Our paid advertising expert Caleb is a paid advertising genius who has worked on national accounts such as McDonald’s, Samsung, and Pacific Gas while at IBM as well as AT&T while at Omnicom.  Karyl Walter of Frantz Eyecare said it best, “Caleb contributed to our mission in multiple ways and I know he will be an asset to any organization.”

Let’s see if Paid Advertising is right for you.


Social Media

It’s a powerhouse that can no longer be ignored.

A fundamental law of marketing is … go where your customers are hanging out.

And your customers are hanging out on social media.

  • Fact: 72% of adult internet users use Facebook.  (Pew Research Center, 2015)
  • Fact: 63% of Facebook and Twitter users say each platform serves as a source for news about events and issues outside the realm of friends and family.  (Pew Research Center, 2015)
  • Fact: 74% of people use social media when making purchasing decisions (Business 2 Business)

Social Media is a great opportunity to engage with your ideal customers and build your know, like, and trust factors before they’re ready to purchase your services and products.

However, like everything, your results will depend on strategy.  If you just want “likes” to feel good, you are capable of doing that yourself.  If you want to leverage the power of social media to drive sales, then talk to an expert.

Let’s dig deep into your social media goals.


Copywriting

Congratulations!

You successfully have someone visiting your website, or advertisement, or landing page …

Now what?

Great copywriting is persuasive writing with the intent of driving action, to give your prospective patient compelling reasons to respond and take action now!

“People don’t like the idea of being sold.”  (Mark Morgan Ford).  So we must choose your words wisely to:

Get your prospective patient’s attention

Identify their problems

Position your services and products as the solution

Prove the value of your solution versus others

Direct them to take action

Creighton is a Certified Direct-Response Copywriting Specialist by the American Writers and Artists Inc. and Digital Marketer.

Let’s talk about you employing the power of words to work for you.


Large Group

Large hospitals and multi-location franchises have special organizational needs in order to run successful marketing campaigns.  It takes a well designed and coordinated effort to make sure that everything – from messaging to targeting – comes together.

That’s why we have a dedicated team with specific expertise in executing bigger campaigns.

We …

  • Establish Strategies for Attracting Patients
  • Promote Better Patient Engagement
  • Increase Brand Awareness
  • Practice Positive Reputation Management
  • Increase Physician Referrals
  • Establish Your Practice as a Community Health Leader

Let’s find out what we can do for you!